{"id":3622,"date":"2025-06-19T14:28:58","date_gmt":"2025-06-19T13:28:58","guid":{"rendered":"https:\/\/vitaphar.com\/?p=3622"},"modified":"2026-05-13T11:15:50","modified_gmt":"2026-05-13T10:15:50","slug":"gummies-the-supplement-your-customers-really-love-to-take","status":"publish","type":"post","link":"https:\/\/vitaphar.com\/en\/gummies-the-supplement-your-customers-really-love-to-take\/","title":{"rendered":"Gummies: the supplement your customers really want to take"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3622\" class=\"elementor elementor-3622 elementor-2857\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bbf1bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bbf1bc\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec96498\" data-id=\"ec96498\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796b70b elementor-widget elementor-widget-text-editor\" data-id=\"796b70b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000;\"><strong>Gummies combine effectiveness with ease of use and offer a unique opportunity to tap into new market segments. In the competitive nutritional supplement market, brands are constantly looking for products that distinguish themselves, and sooner or later this product category comes into the picture.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10db441 elementor-widget elementor-widget-image\" data-id=\"10db441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/vitaphar.com\/wp-content\/uploads\/elementor\/thumbs\/GUMMIES-2-r7jgvshbnj17okty531dh4g0n333t9sf5h4wy6qt8o.png\" title=\"Gummy supplements\" alt=\"private label gummy supplements by vitaphar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f350f1 elementor-widget elementor-widget-text-editor\" data-id=\"6f350f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Where traditional pills and powders are often experienced as an obligation or a chore, gummies turn daily supplement intake into a pleasant routine. This shift in the user experience translates almost directly into more loyal customers and therefore better sales figures.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b9284 elementor-widget elementor-widget-heading\" data-id=\"67b9284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Why are gummies preferred by consumers?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3b15d elementor-widget elementor-widget-text-editor\" data-id=\"9c3b15d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>High acceptance and ease of use<\/strong><\/li><\/ul><p>Gummies are preferred by many consumers over traditional supplements such as tablets or powders. The appealing taste and pleasant texture make it easier for people to keep track of their daily supplement intake without much hassle.<\/p><ul><li><strong>They are suitable for all ages<\/strong><\/li><\/ul><p>From children to seniors, gummies have a very low threshold. Their soft texture and small size make them particularly suitable for people with swallowing problems, while children can also swallow them easily. They are a safe and accessible way to consume essential nutrients.<strong style=\"font-size: 1rem;\">\u00a0<\/strong><\/p><ul><li><strong>Visually attractive and recognizable<\/strong><\/li><\/ul><p>Gummies look like candy and their visual appeal creates almost instant brand recognition and customer loyalty. They stand out on store shelves and retailers like to place them at eye level, which ensures better visibility and spontaneous purchases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc43bb elementor-widget elementor-widget-heading\" data-id=\"8dc43bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The versatility of gummies as a supplement form<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1a48b elementor-widget elementor-widget-text-editor\" data-id=\"ac1a48b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Virtually any supplement can be translated into gummy form, from a multivitamin base to specialized formulas for specific health needs. This flexibility opens doors to different, new market segments and target groups.<\/p><p>Developing high-quality gummies requires specialized knowledge and technology. The right balance between taste, texture, stability and efficacy of active ingredients is complex and requires expertise, but current gummy technology also makes it possible to develop complex formulations. <a href=\"https:\/\/vitaphar.com\/nl\/gummies-op-basis-van-honing-natuurlijke-zoetstoffen-voor-premiumsupplementen\/\">Natural sweeteners such as honey<\/a> offer a clean-label alternative, while cutting-edge ingredients such as <a href=\"https:\/\/vitaphar.com\/nl\/gut-health-gummies-innovatieve-ondersteuning-voor-darmgezondheid\/\">postbiotics for gut health<\/a> open up new scientific possibilities.<\/p><p>The ease of use of gummies is the overarching asset.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9de90 elementor-widget elementor-widget-heading\" data-id=\"6d9de90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The business benefits for your supplement brand<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efaa1a5 elementor-widget elementor-widget-text-editor\" data-id=\"efaa1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Premium positioning and better margins<\/strong><\/li><\/ul><p>Gummies can be positioned in a premium segment. It translates into better margins over traditional supplement formats. Consumers are willing to pay more for supplements that they enjoy taking and that provide a pleasant user experience.<\/p><ul><li><strong>Higher repeat purchases and customer loyalty<\/strong><\/li><\/ul><p>The ease of use and pleasant experience of gummies lead to higher repeat purchases. Consumers do not experience daily intake as an obligation. It ensures loyalty and therefore more predictable turnover.<\/p><ul><li><strong>Access to new distribution channels<\/strong><\/li><\/ul><p>Gummies are opening doors to new sales channels such as beauty retailers, lifestyle stores and even gas stations, in addition to traditional supplement stores. This significantly increases your market reach and creates new sales opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ddc0c elementor-widget elementor-widget-heading\" data-id=\"87ddc0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vitaphar's expertise in gummy development<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4e9e elementor-widget elementor-widget-text-editor\" data-id=\"71b4e9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Vitaphar we specialize in providing premium private label solutions that meet the highest quality standards. Our R&amp;D team, led by experts with a pharmaceutical background, has years of experience in developing innovative gummy formulations.<\/p><p><strong>Complete support from A to Z<\/strong><\/p><p>Our expertise includes tailor-made formulas tailored to your specific target group, flexible production volumes that fit your market strategy, extensive taste testing for optimal user experience and compliance support with regulations and claims.<strong style=\"font-size: 1rem;\">\u00a0<\/strong><\/p><p><strong>Local production and quality guarantee<\/strong><\/p><p>By producing locally and in Belgium, we guarantee maximum quality control according to the strictest European standards. It also gives us the flexibility to quickly respond to your specific market needs and make adjustments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84faebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84faebe\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2c1caf\" data-id=\"e2c1caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfd1141 elementor-widget elementor-widget-text-editor\" data-id=\"dfd1141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gummies are a strategic opportunity to differentiate your brand and achieve new growth.<\/p><p>A <a href=\"https:\/\/vitaphar.com\/nl\/gut-health-gummies-innovatieve-ondersteuning-voor-darmgezondheid\/\">innovative gut health solutions<\/a> or <a href=\"https:\/\/vitaphar.com\/nl\/gummies-op-basis-van-honing-natuurlijke-zoetstoffen-voor-premiumsupplementen\/\">natural premium formulations<\/a>, we are happy to help you develop gummies that perfectly match your brand identity.<\/p><p>Contact us today to explore the possibilities for your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gummies combine effectiveness with ease of use and offer a unique opportunity to tap into new market segments. In the competitive nutritional supplement market, brands are constantly looking for products that distinguish themselves, and sooner or later this product category comes into the picture. Where traditional pills and powders are often experienced as an obligation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[243,249,237,246,238,247,212,248],"class_list":["post-3622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-gummies-2","tag-gummies-en","tag-private-label-2","tag-private-label-en","tag-productlijn-uitbreiding-2","tag-productlijn-uitbreiding-en","tag-vitaphar-2","tag-vitaphar-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gummies: the supplement your customers really want to take - Vitaphar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vitaphar.com\/en\/gummies-the-supplement-your-customers-really-love-to-take\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gummies: the supplement your customers really want to take - Vitaphar\" \/>\n<meta property=\"og:description\" content=\"Gummies combine effectiveness with ease of use and offer a unique opportunity to tap into new market segments. 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